{"version":"editorial-score/1","hashAlgorithm":"sha256","contentHash":"ea273dae5fa905eed432fe9e8f786bf9abe8809f85040f7ac5d86d8563cf8e65","content":{"score":{"id":"editorial-score/cash-app/2026-09-21","publishedAt":"2026-09-21T23:57:00.000Z","methodologyVersion":"editorial-score/6-axis-v1","formulaVersion":"bmi/preview-finish-hold/1.2.1","basis":"new_editorial_assessment","note":"Editorial assessment of the published brand system. Memory describes our judgement of its potential to remain recognisable and usable; it is not a measured audience-recall or model-test result.","validatedMemory":false,"axis":{"CRA":88,"DST":92,"PRM":91,"ELA":90,"VOX":85,"MRD":84},"craft":88.65,"memory":88.89999999999999,"bmi":89,"equation":"√(88.65 × 88.9) ≈ 89","rationale":{"CRA":{"reason":"The inspected kids-account imagery, physical card and product presentation are carefully coordinated; actual account states were not tested.","sources":["K01","K03","K06"]},"DST":{"reason":"Green, the dollar mark and a deliberately playful physical world give the family work a strong and specific character.","sources":["K01","K03","K06"]},"PRM":{"reason":"The stable logo, green and typography offer a compact recognisable centre around which other elements can change.","sources":["K01","K07","K10"]},"ELA":{"reason":"Kids accounts, cards and tags demonstrate materially different expressions held together by shared cues. Cross-team operation remains unverified.","sources":["K01","K03","K06","K07"]},"VOX":{"reason":"Family-facing language is approachable, but permissions, parental controls and financial risk demand equally clear plain explanations.","sources":["K03","K04","K08","K11"]},"MRD":{"reason":"Recurring core cues across distinct surfaces support an editorial case for continuity. Recognition, retention and reconstruction have not been measured.","sources":["K01","K03","K07"]}},"articleReceipt":"/api/v1/brands/cash-app/editions/2026-09-21"},"articleContentHash":"695dd706aa63ba7ecaf0dbc274158cd44cb8eb7cb9b4afa729acc8ec40120c79"}}