{"spec":"br-review/1","canonicalUrl":"https://brandrecall.app/brands/calendly","edition":47,"slug":"calendly","publishedAt":"2026-08-19T14:00:00.000Z","brand":{"name":"Calendly","slug":"calendly","primaryDomain":"calendly.com","category":"b2b_developer"},"release":{"type":"rebrand","announcedAt":"2026-08-19","sourceLayer":"watchlist","assetPackHash":"1111111111111111111111111111111111111111111111111111111111111111"},"editorial":{"humanRead":"The asymmetric ripple C, connected wordmark and shared subproduct grammar expand Calendly beyond scheduling while retaining a highly drawable primary memory.","humanReadAuthor":"R.V.","machineRead":{"mark":"asymmetrical ripple C","palette":"calm blue range","system":"connected forms and time blocks","drift":"low at primary-mark level"},"close":"Calendly made scheduling invisible. Its brand does the opposite."},"score":{"methodologyVersion":"bmi/preview-finish-hold/1.2.1","composite":84,"band":"committed","attributes":[{"code":"CRA","value":84,"source":"human","justification":"The ripple, connected wordmark and product family are drawn as one precise system."},{"code":"DST","value":86,"source":"blend","justification":"The asymmetrical C creates distance from literal calendar and generic productivity marks."},{"code":"PRM","value":82,"source":"harness","justification":"Ripple, blue range, time blocks, squircle and connected forms decompose cleanly."},{"code":"ELA","value":79,"source":"harness","justification":"The shared construction grammar supports five subproducts with manageable drift."},{"code":"VOX","value":85,"source":"harness","justification":"Making space gives the identity and product story one calm verbal centre."},{"code":"MRD","value":88,"source":"harness","justification":"The ripple C remains recognisable without the wordmark or product screenshot."}],"bmi":84,"finish":84.95,"hold":82.45,"skew":2.5,"imbalanceCost":0.009334451206569838,"marginalRatio":1.0303214069132807,"equation":"√(85 × 82.5) = 84","formulaVersion":"bmi/preview-finish-hold/1.2.1","position":"engine","superseded":[{"methodologyVersion":"bmi/1.0.0","composite":84,"band":"committed"}]},"receipt":{"panelVersion":"panel/preview-v1","harnessVersion":"harness/preview-v1","totalTokens":187204,"totalCostUsd":1.31,"testRunCount":24},"extensionAssets":[],"poll":null}