{"spec":"br-review/1","canonicalUrl":"https://brandrecall.app/brands/exa","edition":35,"slug":"exa","publishedAt":"2026-08-07T14:00:00.000Z","brand":{"name":"Exa","slug":"exa","primaryDomain":"exa.ai","category":"b2b_developer"},"release":{"type":"rebrand","announcedAt":"2026-08-07","sourceLayer":"watchlist","assetPackHash":"2222222222222222222222222222222222222222222222222222222222222222"},"editorial":{"humanRead":"Exa makes AI search feel like the newest chapter in an ancient project: organising knowledge. The blue geometric hourglass and academic-technical tension form a durable memory system.","humanReadAuthor":"R.V.","machineRead":{"mark":"geometric information hourglass","palette":"Exa blue, marble and white","system":"academic and technical","drift":"moderate when classical references become decorative"},"close":"Perfect search, remembered like an ancient instrument."},"score":{"methodologyVersion":"bmi/preview-finish-hold/1.2.1","composite":87,"band":"committed","attributes":[{"code":"CRA","value":89,"source":"human","justification":"The hourglass mark, strict blue palette and paired type system are precisely documented."},{"code":"DST","value":90,"source":"blend","justification":"Classical knowledge references create distance from generic AI-search infrastructure."},{"code":"PRM","value":88,"source":"harness","justification":"Hourglass, Exa blue, technical grids and academic type survive as discrete primitives."},{"code":"ELA","value":85,"source":"harness","justification":"The system moves from API documentation to research storytelling with controlled drift."},{"code":"VOX","value":79,"source":"harness","justification":"Perfect search is memorable, though the verbal system trails the visual thesis."},{"code":"MRD","value":91,"source":"harness","justification":"The blue geometric hourglass remains recognisable without the product interface."}],"bmi":87,"finish":86.85,"hold":87.7,"skew":-0.8500000000000085,"imbalanceCost":0.0010348099159642743,"marginalRatio":0.9903078677309007,"equation":"√(86.9 × 87.7) = 87","formulaVersion":"bmi/preview-finish-hold/1.2.1","position":"icon_territory","superseded":[{"methodologyVersion":"bmi/1.0.0","composite":87,"band":"committed"}]},"receipt":{"panelVersion":"panel/preview-v1","harnessVersion":"harness/preview-v1","totalTokens":191552,"totalCostUsd":1.34,"testRunCount":24},"extensionAssets":[],"poll":null}