{"spec":"br-review/1","canonicalUrl":"https://brandrecall.app/brands/lovable","edition":48,"slug":"lovable","publishedAt":"2026-08-20T14:00:00.000Z","brand":{"name":"Lovable","slug":"lovable","primaryDomain":"lovable.dev","category":"b2b_developer"},"release":{"type":"rebrand","announcedAt":"2026-08-10","sourceLayer":"watchlist","assetPackHash":"5555555555555555555555555555555555555555555555555555555555555555"},"editorial":{"humanRead":"Lovable turns bringing ideas to life into a literal brand behaviour. The soft heartbeat, kinetic colour and pulse make the name, product promise and motion system feel inseparable.","humanReadAuthor":"R.V.","machineRead":{"mark":"living heartbeat","palette":"kinetic saturated spectrum","system":"pulse and creative energy","drift":"low when the silhouette remains visible"},"close":"A builder with a pulse the category cannot borrow."},"score":{"methodologyVersion":"bmi/preview-finish-hold/1.2.1","composite":92,"band":"icon","attributes":[{"code":"CRA","value":91,"source":"human","justification":"The heartbeat silhouette, kinetic colour and motion behaviour form one deliberate system."},{"code":"DST","value":95,"source":"blend","justification":"A living pulse gives a crowded AI-builder category an emotionally specific primitive."},{"code":"PRM","value":94,"source":"harness","justification":"Heartbeat, pulse, saturated colour and bring-it-to-life language decompose clearly."},{"code":"ELA","value":91,"source":"harness","justification":"The mark operates as avatar, loader and campaign device with low structural drift."},{"code":"VOX","value":89,"source":"harness","justification":"Build something Lovable turns the name into a memorable product instruction."},{"code":"MRD","value":92,"source":"harness","justification":"The soft heartbeat remains recognisable after motion and gradient are removed."}],"bmi":92,"finish":91.9,"hold":92.45,"skew":-0.5499999999999972,"imbalanceCost":0.0004102260281371173,"marginalRatio":0.9940508382909681,"equation":"√(91.9 × 92.5) = 92","formulaVersion":"bmi/preview-finish-hold/1.2.1","position":"icon_territory","superseded":[{"methodologyVersion":"bmi/1.0.0","composite":92,"band":"icon"}]},"receipt":{"panelVersion":"panel/preview-v1","harnessVersion":"harness/preview-v1","totalTokens":209774,"totalCostUsd":1.47,"testRunCount":24},"extensionAssets":[],"poll":null}