{"spec":"br-review/1","canonicalUrl":"https://brandrecall.app/brands/ramp","edition":49,"slug":"ramp","publishedAt":"2026-08-21T14:00:00.000Z","brand":{"name":"Ramp","slug":"ramp","primaryDomain":"ramp.com","category":"b2b_developer"},"release":{"type":"refresh","announcedAt":"2026-08-21","sourceLayer":"watchlist","assetPackHash":"6666666666666666666666666666666666666666666666666666666666666666"},"editorial":{"humanRead":"Ramp turns the idea of accumulated financial work into a visible stack. Solar yellow, sliced layers, stretched type and curated texture create range, while the recent refresh still has to displace older category memories.","humanReadAuthor":"R.V.","machineRead":{"mark":"stacked chevron and Ramp wordmark","palette":"solar yellow, cream and black","system":"sliced layers, collage and generated texture","drift":"higher in unaided recall while the refresh is new"},"close":"A finance brand that turns accumulation into an ownable system."},"score":{"methodologyVersion":"bmi/preview-finish-hold/1.2.1","composite":83,"band":"committed","attributes":[{"code":"CRA","value":87,"source":"human","justification":"The stacked chevron, sliced type, solar palette and collage system are executed with consistent control."},{"code":"DST","value":88,"source":"blend","justification":"Solar yellow and the layered stack rule create useful distance from restrained financial software conventions."},{"code":"PRM","value":86,"source":"harness","justification":"Chevron, yellow, cream, black, stretched type and sliced layers remain usable after decomposition."},{"code":"ELA","value":80,"source":"harness","justification":"The system moves between product, reporting, campaign and texture, with curation required at its expressive edge."},{"code":"VOX","value":80,"source":"harness","justification":"Build the deepest Stack gives the product architecture a compact verbal centre, though the visual system is stronger."},{"code":"MRD","value":72,"source":"harness","justification":"The refresh is recent, so unaided model recall still returns older Ramp and finance category cues more often than the new system."}],"bmi":83,"finish":85.6,"hold":80.4,"skew":5.199999999999989,"imbalanceCost":0.04073288655450824,"marginalRatio":1.0646766169154227,"equation":"√(85.6 × 80.4) = 83","formulaVersion":"bmi/preview-finish-hold/1.2.1","position":"icon_territory","superseded":[{"methodologyVersion":"bmi/1.0.0","composite":83,"band":"committed"}]},"receipt":{"panelVersion":"panel/preview-v1","harnessVersion":"harness/preview-v1","totalTokens":201384,"totalCostUsd":1.42,"testRunCount":24},"extensionAssets":[],"poll":null}