THE ARCHIVE / SEPTEMBER 2026

The record
stays open.

Find the current edition and follow its history. Earlier judgements keep their original context.

1. Calendly
   21 SEP 2026

   A scheduling link learns to hold a whole business.

   The identity becomes more interesting when someone else can operate it.

   Review history ↗Current record / JSON ↗
2. Exa
   21 SEP 2026

   A new search engine borrows the authority of an old idea.

   A composed visual language meets a changing, machine-facing product.

   Review history ↗Current record / JSON ↗
3. Lovable
   21 SEP 2026

   The heart opens the door. The product has to keep the promise.

   Approachability becomes more credible when it can explain a limit.

   Review history ↗Current record / JSON ↗
4. Ramp
   21 SEP 2026

   A brand built to move needs a way to know when it has gone too far.

   Separate the philosophy, the tooling and the work that actually shipped.

   Review history ↗Current record / JSON ↗
5. Cash App
   21 SEP 2026

   Keep the signal. Let the world around it change.

   A family of expressions, held together by a recognisable centre.

   Review history ↗Current record / JSON ↗