THE PEOPLE AND THE PERSPECTIVES
The people.
The thinking.
Who made the work, what they were trying to achieve and which decisions shaped it. Start with the credited team, then read their published accounts. Direct responses to Brand Recall will be identified separately.
THE PEOPLE WHO MADE THE WORK
Project credits.
Named people, roles and the source of each credit. A published credit is separate from a response to Brand Recall.
Smith & Diction / AGENCY PROFILE ↗
The organising idea is making space. Smith & Diction uses an asymmetrical ripple, connected lettering, a shared icon grammar, time block patterns and a calmer blue world to give Calendly one system for a growing meeting platform.
- BRAND / WEB DESIGN
- Summer McClure, Dayan D’Aniello, Tully Ryan, Caleb Sun, Gavin Potenza, Judson Collier SMITH & DICTION / CALENDLY ↗
- CALENDLY TEAM
- Tope Awotona, Shane Murphy-Reuter, Jamal Miller, Katrika Morris, Amanda Norris, Jen Johnson SMITH & DICTION / CALENDLY ↗
The makers’ published accounts.
- Smith & Diction / C01
Branding Calendly
Identity intent, selected system elements and credits.
Attribution limits. Maker-selected account; not every composition verified as shipped.
Read the maker’s account ↗
THE NEXT PERSPECTIVE
What can you
add to the picture?
Clarify a credit, show another application or explain a consequential choice. Editors check provenance and permission before a contribution becomes part of the public record.
Bring your perspective ↗