ORIGINAL SCORED REVIEW / SYSTEM MAP

One judgement.
Four surfaces.
Eight handoffs.

The current contributor-to-publication workflow is explained in the Living Brand Index guide. This system map records the original scored-review architecture and its publication gates.

A Brand Recall Review is not a page with a score on it. It is a controlled path from a real brand change to a signed editorial judgement and a receipt anybody can recompute.

01: Follow the review from intake to publication.
02: Open the scorecard and inspect the six attributes.
03: See which surface owns story, proof, authority and distribution.

ONE REVIEW / EIGHT CONTROLLED HANDOFFS

Nothing jumps straight to a score.

Choose a stage to see what enters, what must pass and which surface owns the result.

STAGE 01Intake

[CANDIDATE]

JOB

Decide whether a brand change is worth reviewing before expensive evidence work begins.

ENTERS: Release signalBrand identitySource links
MUST PASS: Identity resolvedSignificance classifiedSovereignty fence clear
LEAVES: One governed candidate record

SURFACE OWNERSignal queue + editorial intakePRIVATE OPERATING SURFACEGOVERNED / NOT PUBLIC

THE OUTPUT / SCORECARD V2

Read the number. Then open the evidence underneath it.

The synthetic reference shows the complete public interaction. Expand an attribute, inspect its channel split, select findings and watch the implementation brief compile.

COMMITTED

Reference / 001

√(88 Craft × 72 Memory) = 80

CRAFT: 88.0
MEMORY: 72.0
SKEW: +16.0
IMBALANCE: 0.40
MARGINAL: 1.11×
VOICE READ: 68.0

RECALL MAP / icon territory

THE FIX / SELECT FINDINGS0

PRM / Recognisable, not yet specifiablePublish a compact primitive grammar covering voice, composition, colour relationships and exception handling.ELA / Range narrows under unfamiliar contextsDefine three controlled expression modes and prove each across product, campaign and editorial contexts.DUR / The memory trace decays too quicklyRepeat the same high-information primitive relationship across high-authority owned surfaces before introducing variants.

OBSERVED RUN / OUTSIDE THE NUMERIC SCOREDescribe this brand from memory

01 / RECALL
Ask without source material and capture the unaided description.
02 / REBUILD
Translate the remembered rules into a fresh composition.
03 / COMPARE
Diff the reconstruction against the frozen evidence pack.
04 / READ
Keep the observation beside the score, never inside the arithmetic.

THE PLATFORM / FOUR SURFACES

Different interfaces. One committed review.

The ledger owns the truth. Every surface is a projection with a specific audience and authority boundary.

01[PUBLIC]

Story

The thing people read

Verdict, Human Read, evidence-led findings, Brand in Action and the implementation direction.

02[PUBLIC-SAFE]

Proof

The reason to believe it

Methodology, evaluation definitions, public score projection, receipt recomputation and sensitivity disclosures.

03[PRIVATE]

Operating

The authority to change it

Frozen evidence, judge receipts, calibration, adjudication, signed Human Read, lifecycle and restatements.

04[READ-ONLY]

Distribution

The same truth in other interfaces

The public JSON boundary and addressable projections for agents, command lines and downstream products.

FROZEN EVIDENCEIMMUTABLE LEDGERCOMMITTED REVIEWPUBLIC PROJECTIONS

THE EDITORIAL OBJECT / SIX CHAPTERS

What a finished Review contains.

The score is one chapter. The Review combines machine evidence, human authority and an actionable direction.

01Verdict
One editorial sentence that says what the release achieved and what remains structurally weak.
02Human Read
The signed interpretation: context, causality, disagreements and the judgement the arithmetic cannot make.
03Scorecard
Craft, Memory, six attributes, channel coverage, confidence, skew, imbalance and the Recall Map position.
04Evidence
Source receipts and Brand in Action proof showing exactly which released work informed the review.
05The Fix
Selected findings become a deterministic implementation brief instead of ending as diagnosis.
06Receipt
The public-safe, recomputable record that binds the review to one formula release, evidence hash and run.

THE DIFFERENCE BETWEEN A DEMO AND A REVIEW

Seven proofs before “Publish”.

This sandbox proves the experience and contracts. A real Brand Recall Review must satisfy every gate against real evidence and frozen receipts.

01A real release and brand identity are resolved.
02Evidence is frozen with provenance, rights and channel hashes.
03The required evaluation battery completes against fixed versions.
04Judge disagreement is below threshold or adjudicated.
05BMI 1.2 is locked after two stable canon / golden runs.
06A named human signs the editorial read and every open case is closed.
07The exact committed receipt passes hosted readback before publication.